![]() ![]() The foundation of your public relations training is a curriculum that meets the Public Relations Society of America guidelines for PR education. Our alumni are employed in for-profits, nonprofits, public relations/advertising/marketing agencies, government offices, and higher education institutions.Īctually, you will not just study – you’ll also do! And, that’s unique value you will receive in the program. As the first Social Media and Public Relations program in New Jersey, we offer students the fundamentals in social media analytics, multimedia production, graphic design, influencer campaigns, interactive communication, art and science of storytelling, campaign management, crisis communication, publicity, and events promotion. The need for top-notch public relations professionals has never been more critical than it is right now. Social media has compelled many brands to focus on creating impactful content, amplifying messages, fostering interactive engagement, identifying strategic audiences, and building relationships. ![]() The Bachelor of Arts (BA) in Social Media and Public Relations helps you explore the growth and pervasive use of social media which has significantly transformed how brands, organizations, entrepreneurs, and individuals tell their stories. The need for top notch public relations professionals has never been more critical to the success of any organization or personality. Yet, shaping the message and then cutting through the social media clutter in order to reach the right audiences is more challenging and confusing than ever. ![]() Celebrities, sports teams, major brands, nonprofit organizations, entrepreneurs - all have one thing in common - they need to tell their story. ![]()
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